Why should I buy from Feature Radiators?

Choice can be a gift and a curse, the more we have to choose from the better? Or too much to choose from and how do you differentiate?

The designer radiator market is now full of choice, many different products and many different retailers to choose from. Feature Radiators is a pioneer in this market with 19 years’ experience within the industry. We were ‘The’ original radiator retailer, only focusing on radiators, not bathrooms, not kitchens, we specialise in radiators!

Now in a diluted market we try to stand out by continuing our longstanding ethos of quality products and quality service. All of us here are self-professed radiator geeks with an eye for interior design.

For you the customer how do you possibly select the best company to go with? It would be easy enough for us to write, ‘just use us, simple’, but we think it’s best to justify that somewhat.

If Feature Radiators being the pioneer in the industry isn’t enough then consider the fact that we do evaluate literally every radiator that we sell. A strict process is undertaken when we look at a new radiator, we quite literally feel and touch the product. We obtain a sample in exactly the same way you would receive it, so we can make sure everything from packaging to labelling and how the brackets are sent are as we would expect.

Our range is second to none, just because a radiator exists doesn’t give it the privilege to adorn our website and brochures, we scrutinise quality, style, heat output, size variants, price, to name a few. What you see on our website are the best radiators, selected by people with an extensive overview of the market and in combined years, over 95 years’ experience. The people here have lived through the start of this designer radiator movement when there was literally a handful of models available to the now saturated market with copycat models and inferior models available from one pop up radiator site to the next.

We actually exist! Seems odd we need to let you know that we live and breath and we have an office, 10 humans and the UKs largest radiator showroom, in the online age this is oh so relevant, we champion those points!

Due to the fact we are humans we want to know you, not necessarily down to the knee complaint from tennis but certainly your next room décor ideas or any mood board ideas, we work with you sending emails back and forth, giving you a quick call to check the finer details, we like to communicate, we don’t disappear into the online abyss at the drop of a hat.

We’re not competitor bashers, as we are confident in what we do. That said, something we do want you to know is that a good amount of the first pagers on Google are what we deem as ‘pop up’ retailers, short life span, set up by larger e commerce companies who in the background sell anything from light bulbs to online payment systems, they are far from specialist, stacked high sold cheap. They imitate and we innovate.

www.featureradiators.co.uk

01274 567789

Contact@featureradiators.co.uk

Facebook: https://en-gb.facebook.com/FeatureRadiators

Twitter: @featureradiator

Instagram: @featureradiators

Feature Radiators receives a business award

In 2005, Feature Radiators received an HSBC Business Award.  We were officially recognised as one of HSBC's Business Start-Up Stars and received the award at the Savoy, London.

Feature Radiators is an award-winning radiator specialist that offers expert advice and the UK's largest radiator showroom.  Our collection is made up of the best contemporary, designer radiators, traditional cast iron radiators, electric radiators and heated towel rails on the market in terms of quality, design and value for money.

This video features our old showroom, but we have now moved to much bigger and better premises.  We still pride ourselves on offering expert advice, unrivalled customer service and nationwide delivery.  We are widely recognized as the UK''s leading radiator specialist. 

For more information, visit www.featureradiators.co.uk.

Celebrate Independent Merchants Day on 4^th July!

In the USA, the Fourth of July is Independence Day, a day of celebration to commemorate the independence from Great Britain.  In Great Britain, the Fourth of July is “Independents Day”, a day to celebrate our nation’s independent merchants and the unique products and services they offer.

When it comes to finding products for the home, shoppers are increasingly opting for independent merchants over the larger chain stores known for generic products and lack of personal service.   

The benefits of buying from an independent merchant are numerous:

1. Genuine specialists of particular products, with extensive product knowledge and expertise, helping you make the right choice for your particular situation and needs;
2. Such specialist independents, have the ability to offer bespoke and/or unique products that you won’t see anywhere else in the country;
3. The encouragement of diversity on our high streets;
4. No annoying automated phone service or call centres; phones are answered by human beings and you can usually speak to the same person saving you time;
5. No intermediaries; meaning you can speak directly to the relevant person, saving time and potential confusion;
6. No rigid rules and standardised systems; independents can often tailor their service to suit your individual needs.

When it comes to specialised niche products, such as larger interior products for the home, the relevant showroom will often be a destination in its own right.  Put simply, it’s worth travelling to see a comprehensive range of a particular type of product “in the flesh” and under one roof, particularly if there is also expert advice on offer.  The savings of time and cost can be phenomenal, and the end products are more likely to right for your particular needs and design ideals. Such specialist showrooms will rarely be located in the city centre because they don’t need to be.  Such specialist independents don’t generally rely on passing trade, and need relatively substantial square footage to display their product range.  

A perfect example of this is Feature Radiators, the UK’s leading radiator retailer and an independent merchant that operates successfully from the small West Yorkshire town of Bingley. 

Based in Bingley’s Old Victorian Post Office, Feature Radiators is a one-stop port of call for anyone wanting stylish, high performance heating at competitive prices.  This award winning company offers a selection of the best contemporary, designer, traditional cast iron and electric radiators and heated towel rails on the market in terms of quality, design and value for money. They have over 250 styles on display in their showroom from where they offer expert advice, unrivalled customer service and nationwide delivery. 

So on the 4^th July, if you have shopping to do, whether it be an organic chicken, a picture frame or a household radiator, take the time to consider buying from an independent and do your bit to mark the day.

For more information on Feature Radiators specifically, then visit their showroom at The Old Post Office, 134-140 Main Street, Bingley, BD16 2HL, call their expert team on 01274 567789 or browse their website http://www.featureradiators.co.uk

Feature Radiators celebrates excellent customer service

Last week (3rd – 7th October), Feature Radiators celebrated National Customer Service week, which coincided with the company receiving the ISO 9001 accreditation, the internationally recognised quality standard for supplying goods and services.

Each year, the Institute of Customer Service organises National Customer Service Week to encourage companies to focus on quality and the importance of fulfilling customers’ needs in respect of the service provided.

Feature Radiators is a prime example of an organisation that prides itself on providing a high level of customer service. They monitor this by customer feedback. Whether positive or negative, Feature Radiators believes all feedback is valuable, as it gives them the opportunity to build upon what they do well, and to improve upon what could be better.

A couple of examples of recent feedback received by the team at Feature Radiators are set out below.

“The guy doing the work said that whoever he spoke to at Feature Rads [Radiators] had been very helpful about how to join the radiator that was in several parts, so thanks again. I can’t fault the service you’ve provided and would have no hesitation in recommending you to anyone.”

Andrew

“I thank you for your kind offer to still help me and I realise that you are in no way obliged to make such an offer. Many thanks once again. Whenever I have occasion to contact your company I am always impressed by the bright and friendly attitude and you seem genuinely interested in helping your customers both new and existing.”
John
Feature Radiators’ excellent reputation is also reflected by the wealth of celebrity customers that they supply radiators to, many of which have themselves provided constructive comments:

“I located the rather amazing Feature Radiators who are making me a "landscape" towel rail in a sprayed coloured finish at the excellent price of £300”

Naomi Cleaver, celebrity interior designer, product designer and TV presenter. http://naomicleaver.typepad.com/naomis-new-home/

“Helena - thank you SO much for all your help. Very unEnglish, and very much appreciated.”

Ruth Watson, Presenter of Channel 4’s Country House Rescue, Owner of the Crown and Castle Hotel, Suffolk and best known as the original Hotel Inspector.

Feature Radiators are also not afraid to publish feedback from customers whose orders did not run as smoothly as they would have liked and this approach reflects the transparent nature of their organisation. They aim for perfection from initial enquiry, through to delivery and beyond, but at the same time are realistic enough to acknowledge that at the end of the day we are only human, and issues will arise from time to time. They know that its how any problems and issues are dealt with that set them aside as a company. Feature Radiators are keen to listen to their customers, give useful advice and solutions, and above all, they act decisively, promptly and effectively. The company realises that dealing with a problem in a manner that matches or exceeds customers’ expectations is vital.

“Thank you very much for your swift reply. It is very refreshing to see a company taking responsibility for their products and dealing with product-related problems so professionally.”

Ralf

As well as their positive approach to receiving customer comments, Feature Radiators were also keen to be recognised independently by an official body and expert in quality. This has led to them being awarded the ISO 9001 accreditation by the United Kingdom Accreditation Service that recognises that Feature Radiators has achieved the standard required to provide their customers’ with confidence in the quality of their products and the provision of their services. Feature Radiators now has official permission to use the UKAS and ISO 9001 logos, which are recognised internationally and illustrate that a company has the procedures and policies in place to offer a quality service to all its customers.

For a radiator specialist with an officially accredited quality system and excellent reputation, then visit Feature Radiators at their showroom in The Old Post Office, 134-140 Main Street, Bingley, West Yorkshire. BD16 2HL, contact them on 01274 567789 or view their website http://www.featureradiators.co.uk