Celebrate Independent Merchants Day on 4^th July!

In the USA, the Fourth of July is Independence Day, a day of celebration to commemorate the independence from Great Britain.  In Great Britain, the Fourth of July is “Independents Day”, a day to celebrate our nation’s independent merchants and the unique products and services they offer.

When it comes to finding products for the home, shoppers are increasingly opting for independent merchants over the larger chain stores known for generic products and lack of personal service.   

The benefits of buying from an independent merchant are numerous:

1. Genuine specialists of particular products, with extensive product knowledge and expertise, helping you make the right choice for your particular situation and needs;
2. Such specialist independents, have the ability to offer bespoke and/or unique products that you won’t see anywhere else in the country;
3. The encouragement of diversity on our high streets;
4. No annoying automated phone service or call centres; phones are answered by human beings and you can usually speak to the same person saving you time;
5. No intermediaries; meaning you can speak directly to the relevant person, saving time and potential confusion;
6. No rigid rules and standardised systems; independents can often tailor their service to suit your individual needs.

When it comes to specialised niche products, such as larger interior products for the home, the relevant showroom will often be a destination in its own right.  Put simply, it’s worth travelling to see a comprehensive range of a particular type of product “in the flesh” and under one roof, particularly if there is also expert advice on offer.  The savings of time and cost can be phenomenal, and the end products are more likely to right for your particular needs and design ideals. Such specialist showrooms will rarely be located in the city centre because they don’t need to be.  Such specialist independents don’t generally rely on passing trade, and need relatively substantial square footage to display their product range.  

A perfect example of this is Feature Radiators, the UK’s leading radiator retailer and an independent merchant that operates successfully from the small West Yorkshire town of Bingley. 

Based in Bingley’s Old Victorian Post Office, Feature Radiators is a one-stop port of call for anyone wanting stylish, high performance heating at competitive prices.  This award winning company offers a selection of the best contemporary, designer, traditional cast iron and electric radiators and heated towel rails on the market in terms of quality, design and value for money. They have over 250 styles on display in their showroom from where they offer expert advice, unrivalled customer service and nationwide delivery. 

So on the 4^th July, if you have shopping to do, whether it be an organic chicken, a picture frame or a household radiator, take the time to consider buying from an independent and do your bit to mark the day.

For more information on Feature Radiators specifically, then visit their showroom at The Old Post Office, 134-140 Main Street, Bingley, BD16 2HL, call their expert team on 01274 567789 or browse their website http://www.featureradiators.co.uk

Feature Radiators raise money for Crohn’s and Colitis UK’s Red Hot Day

The 15th October is Red Hot Day, a fund-raising day organised by Crohn’s and Colitis UK (formerly known as the National Association of Ulcerative Colitis and Crohn’s) and this year the team at Feature Radiators, West Yorkshire have decided to get involved.

Crohn’s and Colitis UK aims to improve life for everyone affected by Inflammatory Bowel Disease (IBD), the most common forms being Crohn's Disease and Ulcerative Colitis, which affect about 250,000 people in the UK.

The charity helps its members by providing support for sufferers of these diseases and their families, through newsletters, booklets, helplines and a website.

Feature Radiators’ General Manager, Helena Gerwitz, a Crohn’s sufferer, has been inspired to help as she has personally found Crohn’s and Colitis UK essential for support and advice.

“As a member, I am sent useful information that helped me prepare for my surgery and for the ongoing management of my condition. My consultant is fantastic but when you have a quick question that needs answering, then www.nacc.org.uk is my first point of call. They also provide regular newsletters, keeping me up-to-date on research into these currently incurable diseases.”

In appreciation for the advice and guidance she has received from the charity, Helena was keen to give something back and help to maintain these services for years to come. Could Feature Radiators help the charity reach their target of £20,000?

So Helena approached her directors with a proposition. “I thought it’s Red Hot Day, so why not have a Red Hot radiator! I sourced a fantastic contemporary radiator, in stock in both red and chrome, at a competitive price that would really appeal to our customers but also tied in with the “Red Hot” theme. And our directors kindly agreed to donate a percentage of the sale price! I couldn’t believe it!”

So Feature Radiators have agreed that for a month, from 15th October till 15th November 2010, 20% of the price of their brand new Red Hot radiator will go to Crohn’s and Colitis UK! Helena is confident that this could be a real fund-raiser, as well as being a fantastic addition to people’s homes.

Feature Radiators based in Bingley, West Yorkshire is the UK’s leading retailer of contemporary, designer, traditional cast iron and electric radiators and heated towel rails, providing quality and design as well as value for money.

With over 150 styles on display in their West Yorkshire showroom, expert advice, unrivalled customer service and nationwide delivery, they are widely recognized as the UK's leading radiator specialist.

For more information on the Red Hot radiator or other radiators call 01274 515734, contact Helena@featureradiators.co.uk or visit www.featureradiators.co.uk

For more information on the charity Crohn’s and Colitis UK (formerly known as National Association for Colitis and Crohn’s Diseases), visit www.nacc.org.uk

Charity registered in England Number: 1117148
Charity registered in Scotland Number: SC038632
A company limited by guarantee in England. Company number: 5973370