Why should I buy from Feature Radiators?

Choice can be a gift and a curse, the more we have to choose from the better? Or too much to choose from and how do you differentiate?

The designer radiator market is now full of choice, many different products and many different retailers to choose from. Feature Radiators is a pioneer in this market with 19 years’ experience within the industry. We were ‘The’ original radiator retailer, only focusing on radiators, not bathrooms, not kitchens, we specialise in radiators!

Now in a diluted market we try to stand out by continuing our longstanding ethos of quality products and quality service. All of us here are self-professed radiator geeks with an eye for interior design.

For you the customer how do you possibly select the best company to go with? It would be easy enough for us to write, ‘just use us, simple’, but we think it’s best to justify that somewhat.

If Feature Radiators being the pioneer in the industry isn’t enough then consider the fact that we do evaluate literally every radiator that we sell. A strict process is undertaken when we look at a new radiator, we quite literally feel and touch the product. We obtain a sample in exactly the same way you would receive it, so we can make sure everything from packaging to labelling and how the brackets are sent are as we would expect.

Our range is second to none, just because a radiator exists doesn’t give it the privilege to adorn our website and brochures, we scrutinise quality, style, heat output, size variants, price, to name a few. What you see on our website are the best radiators, selected by people with an extensive overview of the market and in combined years, over 95 years’ experience. The people here have lived through the start of this designer radiator movement when there was literally a handful of models available to the now saturated market with copycat models and inferior models available from one pop up radiator site to the next.

We actually exist! Seems odd we need to let you know that we live and breath and we have an office, 10 humans and the UKs largest radiator showroom, in the online age this is oh so relevant, we champion those points!

Due to the fact we are humans we want to know you, not necessarily down to the knee complaint from tennis but certainly your next room décor ideas or any mood board ideas, we work with you sending emails back and forth, giving you a quick call to check the finer details, we like to communicate, we don’t disappear into the online abyss at the drop of a hat.

We’re not competitor bashers, as we are confident in what we do. That said, something we do want you to know is that a good amount of the first pagers on Google are what we deem as ‘pop up’ retailers, short life span, set up by larger e commerce companies who in the background sell anything from light bulbs to online payment systems, they are far from specialist, stacked high sold cheap. They imitate and we innovate.

www.featureradiators.co.uk

01274 567789

Contact@featureradiators.co.uk

Facebook: https://en-gb.facebook.com/FeatureRadiators

Twitter: @featureradiator

Instagram: @featureradiators

Choosing radiators

Although Feature Radiators’ team is often complimented on our comprehensive range of products, we are sometimes asked by our customers why we don’t offer certain other radiators that are available from other retailers.  

Feature Radiators’ aim is to ease the decision-making process for our customers; one of the ways we do this is by using our expert knowledge to eliminate products that don’t add anything new to our range. 

There are 3 key reasons why we may choose not to sell a particular product:

1. We want to ensure that all our products meet our strict quality standards, regarding both the product and the service attached, as some radiators do not;
2. We want to avoid overwhelming our customers - There is now a huge range of “feature radiators” available, so if we didn’t limit our range, we would be offering literally 1000s of different models including numerous duplicate offerings; and
3. We want to ensure that our products offer good value for money.

To ensure quality, our business is ISO 9001 accredited; this is an internationally recognised quality accreditation and means that we have strict processes regarding what we sell and how we sell it.  To ensure that we offer the best quality, we have a step-by-step process in place for introducing new products. 

Identify a new product

1. We identify a potential new product.
   1. Either radiator manufacturers approach us with new products; or
   2. Our team seeks out a product to fill a specific gap in the market.
2. Is the supplier on our “Approved Suppliers” list? 
   1. Yes – great.  They have been scrutinised and passed our “Approved Supplier Process”; this checks things like quality and service standards, company ethos and financial health. 
   2. No – then they would need to pass the “Approved Supplier Process”.
3. We request product information and images from the manufacturer.

Scrutinise the product’s specification

1. We do this by completing a New Product form which ensures that we have considered all relevant factors when introducing a new product.  These include:

• Heat output – Does the radiator produce a good output, particularly in relation to its dimensions?
• Quality of the product – Do we feel that the quality stands up against the price?  Have the smaller details e.g. brackets been considered?
• Does this radiator add something new or different to the market? – We don’t want to duplicate products that we already sell.  
• Range of sizes
• Range of finishes
• Availability and lead times
• Delivery service   

1. Once the New Product Form has been completed it is passed to the sales, technical and marketing team and the Directors who then submit their feedback. 
2. A decision is made at this point as to whether to proceed with further inspections or not. 

Inspect a sample of the product

1. A sample is ordered. 
2. We assess the radiator and its delivery service from a customer’s perspective.
3. Negative comments are fed back to the supplier so minor issues can be resolved.  For instance, we may flag up that the packaging is not adequate.
4. Our conclusions are passed to the directors to make the final decision.

Introduce the new product to our range

1. A name is chosen based on the product’s appearance and characteristics; it may highlight a key selling point. 
2. A pricelist is completed and added to our website; this will include images and all relevant information for a customer, not just prices and heat outputs, but also useful details such as “Wall to front face measurement”.  
3. A display model is hung in our showroom for members of the public to view. 

For more information on choosing radiators, speak to an expert such as Feature Radiators.

 

Their large showroom in West Yorkshire has over 200 radiators on display and expert advice on hand.

 

Feature Radiators, The Old Post Office, 134-140 Main Street, Bingley, West Yorkshire. BD16 2HL

www.featureradiators.co.uk  Twitter: @featureradiator  contact@featureradiators.co.uk

Tel: 01274 567789  Fax: 01274 561183