Celebrate independent merchants on 4th July

Saturday is the 4th July and, in the UK, it's “Independents Day” (rather than Independence Day), a day to celebrate our nation’s independent merchants and the unique products and services they offer. So remember on Saturday, if you have shopping to do, take the time to consider buying from an independent and do your bit to mark the day.




In the USA, the Fourth of July is Independence Day, however
in Great Britain, the Fourth of July is “Independents Day”, a day to celebrate our
nation’s independent merchants and the unique products and services they offer.

When
it comes to finding products for the home, shoppers are increasingly opting for
independent merchants over the larger chain stores known for generic products
and lack of personal service.   

The benefits of buying from an independent merchant are
numerous and include:

1. Genuine
   specialists of particular products, with extensive product knowledge and
   expertise, helping you make the right choice for your particular situation
   and needs;
2. Such
   specialist independents, have the ability to offer bespoke and/or unique
   products that you won’t see anywhere else in the country;
3. The
   encouragement of diversity on our high streets;
4. No
   annoying automated phone service or call centres; phones are answered by
   human beings and you can usually speak to the same person saving you time;
5. No
   intermediaries; meaning you can speak directly to the relevant person,
   saving time and potential confusion;
6. No
   rigid rules and standardised systems; independents can often tailor their
   service to suit your individual needs.

When
it comes to specialised niche products, such as larger interior products for
the home, the relevant showroom will often be a destination in its own
right.  Put simply, it’s worth travelling
to see a comprehensive range of a particular type of product “in the flesh” and
under one roof, particularly if there is also expert advice on offer.  The savings of time and cost can be
phenomenal, and the end products are more likely to right for your particular
needs and design ideals. Such specialist showrooms will rarely be located in
the city centre because they don’t need to be. 
Such specialist independents don’t generally rely on passing trade, and
need relatively substantial square footage to display their product range.  

A perfect example of the award winning business,
Feature Radiators, the UK’s leading radiator retailer and an independent
merchant that operates successfully from the small West Yorkshire town of
Bingley. 

Based in the Victorian setting of Bingley’s
old post sorting office, Feature Radiators is a one-stop port of call for
anyone wanting stylish, high performance heating at competitive prices.  This award winning company offers a selection of the best contemporary, designer, traditional cast iron and electric radiators and heated towel rails on the market in terms of quality, design and value for money.  They have approximately 250 styles on display
in their showroom from where they offer expert advice, unrivalled customer service and
nationwide delivery. 

So on
the 4^th July, if you have shopping to do, whether it be a bottle of
wine, a picture frame or a household radiator, take the time to consider buying
from an independent and do your bit to mark the day.

For more
information on Feature Radiators specifically, then visit their showroom
at The Old Post Office, 134-140 Main Street, Bingley, BD16 2HL, call their
expert team on 01274 567789 or browse their website http://www.featureradiators.co.uk