Wednesday, 30 November 2016

How to choose a heated towel rail or bathroom radiator

The choice of towel radiators these days is huge.  In this video our radiator expert, Jason, offers a layperson's guide to choosing the best heated towel rail or bathroom radiator for your particular circumstances.  He shows a range of contemporary and traditional towel radiator designs and gives advice on ensuring the appropriate heat output for you bathroom, wet room or en-suite. 

For more tailored advice, please call our expert team directly on 01274 567789 or, for more information, visit

Wednesday, 23 November 2016

Production of our Tetro radiators - made from 100% recycled aluminium!

Did you know that every single one of our Tetro radiators is made from 100% recycled aluminium? Boasting good looks and eco-credentials, our elegant Tetro combines all the benefits of modern radiators with beautiful retro styling. It’s profile and filigree pattern reflect the cast iron radiators of old but being made from aluminium, the Tetro is slim, light and energy efficient. And it looks gorgeous too!

For more information on this product call 01274 567789 or visit our website,

Wednesday, 16 November 2016

Do I need straight, angled or corner radiator valves?

You have bought your radiator, but the question of radiator valves has now come up.  So which type do you need?

Radiator valves for a long time just came in "straight" versions, for use on towel rails with underside connections, if pipes came from the floor. or "angled" versions for use on any "standard" radiator or when pipes came from the floor. 

However with an increasing range of radiator styles available and with an increased customer demand for the smartest and most stylish options, valve manufacturers have sought to increase the choice available not just in style, but also in format, to ensure the neatest finish.  As they say, the devil's in the detail!

A radiator expert, such as Feature Radiators, can identify which valve format you need for your situation depending on the style of radiator you choose, the position of the valve connections and the position of your pipework. 

So watch this video for more information or just give us a call directly for some tailored advice on 01274 567789 or, for more information, visit

Wednesday, 2 November 2016

How efficient are electric radiators?

Feature Radiators are a leading expert in electric radiators and electric heating systems and electric heating is becoming more common in homes in the UK.  So here our expert, Jason, provides a beginners guide to electric radiators, how to judge the efficiency and what choice in electric radiators are now available. 

Feature Radiators offers a huge range of models, sizes and finishes of electric radiators including traditional and contemporary radiators.  We also offer a range of different levels of controls for electric radiators including smart controls to enable radiators to be controlled via PC, tablet or smartphone.

For expert advice on electric radiators, please call our team on 01274 567789 or visit

Wednesday, 26 October 2016

Bleeding a radiator is an efficient way to get rid of cold spots. The process enables you to remove air, vent or purge a radiator and it is done by opening the air vent at the top of the radiator. 

Here our expert, Jason, provides a step by step guide to the easiest and most effective way to bleed a radiator.

For more information, visit

Wednesday, 19 October 2016

Feature Radiators receives a business award

In 2005, Feature Radiators received an HSBC Business Award.  We were officially recognised as one of HSBC's Business Start-Up Stars and received the award at the Savoy, London.

Feature Radiators is an award-winning radiator specialist that offers expert advice and the UK's largest radiator showroom.  Our collection is made up of the best contemporary, designer radiators, traditional cast iron radiators, electric radiators and heated towel rails on the market in terms of quality, design and value for money.

This video features our old showroom, but we have now moved to much bigger and better premises.  We still pride ourselves on offering expert advice, unrivalled customer service and nationwide delivery.  We are widely recognized as the UK''s leading radiator specialist. 

For more information, visit

Friday, 31 July 2015

Why do chrome radiators have a lower heat output?

Radiators and heated towel rails are available in an increasing range of designs and finishes but radiator specialists are regularly asked the question: “Why do chrome radiators have a lower heat output than painted radiators?”
Radiators are now available in a huge range of models including contemporary, designer and traditional styles with each coming in its own range of finishes, from the whitest whites to outrageous oranges and gleaming chrome.   Customers demand not just comfort but a stylish product to add to their interior d├ęcor, therefore heat output as well as design and finish are all critical when it comes to choosing a radiator. 
However, when it comes to heat outputs, customers can find it all rather confusing.  One reason is that the heat output of a radiator can vary depending on purely the finish. 
For example, Feature Radiators’ D-Line contemporary style radiator, comes in white, black or chrome.  You would think that in the same size, they would all give the same heat output, but this is not the case.  Instead the white and black models give out 20% more heat output than the chrome version.  Chrome radiators will always give out less heat (up to 30% less) than a painted equivalent. 
So why do chrome radiators give out less heat than painted radiators?
There are 3 key reasons why chrome radiators are not able to radiate as much heat out:
  1. Firstly, this is down to the scientific phenomenon known as “surface emissivity”. Chrome has a low emissivity value; this means that chrome tends to trap heat and it is difficult for it to emit or radiate heat.  This explains why the seatbelt buckle in your car gets so hot on a sunny day.  Although this may not make them ideal for “radiators”, chrome does provide an excellent material for drying towels on. 
  2. Chrome is coating applied on top of another metal, usually mild steel or brass.  This means that the heat has to penetrate through 2 layers of metal; and
  3. Chrome is as shiny on the inside as it is on the outside meaning it reflects heat back in on itself reducing the amount it can radiate; it has an effect similar to the space blankets you see wrapped around long distance athletes after a race.
10 years ago, a chromium or chrome finish was the latest thing when it came to radiators, but increasingly there is a movement away from chrome because of the lesser heat outputs.  Now customers often opt for a polished stainless steel finish instead as this alternative option is very similar in appearance to chrome but, as it is bare metal rather than a coating, it performs better as a “radiator”. 
There is also some difference in emissivity between not just finishes but also even colours.  However the industry has agreed that this difference is negligible in practice and advertising heat outputs for every shade would overcomplicate the decision for the consumer.   Also manufacturers would require highly accurate, sophisticated and, consequently, expensive measuring apparatus to quantify the difference adding unnecessary costs onto the price of the radiators.  Therefore radiators finished in white and other “painted” or powder coated finishes are always advertised as the same. 
Bear in mind that retailers also may advertise the same products in the same finish with different heat outputs due to the variation in measuring standards used in Britain versus Europe.  For more information on variations in heat outputs see our article “Different companies sometimes state different heat outputs for the same radiators, why?”
For expert advice on choosing a radiator with the appropriate heat output for your space then contact a radiator specialist such as Feature Radiators.  For face-to-face advice and to see over 250 display models then visit their showroom at The Old Post Office, 134-140 Main Street, Bingley, West Yorkshire. BD16 2HL or call them on 01274 567789 or browse their products at