Choice can be a gift and a curse, the more we have to choose from the better? Or too much to choose from and how do you differentiate?
The designer radiator market is now full of choice, many different products and many different retailers to choose from. Feature Radiators is a pioneer in this market with 19 years’ experience within the industry. We were ‘The’ original radiator retailer, only focusing on radiators, not bathrooms, not kitchens, we specialise in radiators!
Now in a diluted market we try to stand out by continuing our longstanding ethos of quality products and quality service. All of us here are self-professed radiator geeks with an eye for interior design.
For you the customer how do you possibly select the best company to go with? It would be easy enough for us to write, ‘just use us, simple’, but we think it’s best to justify that somewhat.
If Feature Radiators being the pioneer in the industry isn’t enough then consider the fact that we do evaluate literally every radiator that we sell. A strict process is undertaken when we look at a new radiator, we quite literally feel and touch the product. We obtain a sample in exactly the same way you would receive it, so we can make sure everything from packaging to labelling and how the brackets are sent are as we would expect.
Our range is second to none, just because a radiator exists doesn’t give it the privilege to adorn our website and brochures, we scrutinise quality, style, heat output, size variants, price, to name a few. What you see on our website are the best radiators, selected by people with an extensive overview of the market and in combined years, over 95 years’ experience. The people here have lived through the start of this designer radiator movement when there was literally a handful of models available to the now saturated market with copycat models and inferior models available from one pop up radiator site to the next.
We actually exist! Seems odd we need to let you know that we live and breath and we have an office, 10 humans and the UKs largest radiator showroom, in the online age this is oh so relevant, we champion those points!
Due to the fact we are humans we want to know you, not necessarily down to the knee complaint from tennis but certainly your next room décor ideas or any mood board ideas, we work with you sending emails back and forth, giving you a quick call to check the finer details, we like to communicate, we don’t disappear into the online abyss at the drop of a hat.
We’re not competitor bashers, as we are confident in what we do. That said, something we do want you to know is that a good amount of the first pagers on Google are what we deem as ‘pop up’ retailers, short life span, set up by larger e commerce companies who in the background sell anything from light bulbs to online payment systems, they are far from specialist, stacked high sold cheap. They imitate and we innovate.